Case

Ruukki – Visualization of facade products

Ruukki Construction is a division of SSAB. SSAB is a Nordic and US steel company operating in more than 50 countries. The company is listed on Nasdaq Stockholm and secondary in Nasdaq Helsinki. SSAB sells and manufactures energy-efficient building solutions with 17,300 people.

Konna Visuals has provided Ruukki product and solution visualizations and animations for marketing and instructional use. Our cooperation started in 2012 and continues to be strong.

The benefit of product modelling in relation to photographing is that 3D models can be reused – for example, in animations or instructions. When a product changes, it’s easy to make changes cost-efficiently to the 3D model while keeping the perfect similarity of the product images. The product does not necessarily even have to exist, as the prototype products can also be visualized.

Nowadays, well-made 3D visualizations are very difficult to distinguish from a photo.