Tamro Oyj is Finland’s leading distributor of pharmaceuticals and health care products, with a market share of 54 percent in 2015. The main client groups for Tamro are pharmaceutical companies, pharmacies, hospitals and retailers. Tamro is a part of PHOENIX group, Europe’s leading pharmaceutical distributor with revenue of approximately 1,4 billion Euros.
Konna Visuals created cartoon characters for Tamro’s marketing of pharmaceutical cold boxes.
Pharmaceutical icebox user manuals used a series of cartoon characters – the cold boxes were humanized to make technical manuals more appealing to the users.